Nearly Impossible is an event for people who make and sell physical products. The two-day conference will focus on the stories of how companies have tackled their biggest hurdles and the tools we can all use to make even the biggest challenges seem more possible.
We will be hosting a live recording of The New Disruptors podcast to kick off the conference. The New Disruptors tells stories that provide practical inspiration about the way that creative people and producers connect with audiences to perform, cajole, convince, sell, and interact using new methods. This event is open to anyone, so bring a friend! Learn more and register here.
Immediately following the live podcast recording, we will be watching a movie hosted by our good friends at Mailchimp. Popcorn courtesy of Freddie. This event is also open to anyone! Learn more and register here.
Make your way over to our amazing venue. Grab a hot coffee and find the prefect seat to enjoy the day.
Buckle down and get ready to hear from our great speakers. They will tell you a little bit about how they got started and walk through some of the lessons they have learned along the way.
Stretch your legs, make a new friend, and enjoying a simple lunch. There will be time to walk around and say "hi" to some of the talent folks that are attending.
Alright, back to business! Be sure to have your notebook ready, you'e gonna want to write some of these valuable lessons down!
More food! More talking to one another!
We will wind things down with a few more talented folks sharing their stories.
Finally! Time for a drink. Grab a beer or cocktail and meet someone new by the bar.
We've wrangled together 14 talented folks to answer your questions one-on-one. We have people who are experts in many fields including marketing, distribution, sales, and design.
Join Feast founder Jerri Chou for a discussion on how products can be developed while serving a social mission. Panelists will chat about a range of issues from how to incorporate a mission while developing a product concept to how that mission impacts the growth of a company.
Join us for a panel discussion with the best & brightest retail pop-up experts who share their experience of opening a pop-up store in NYC, from selecting a top-notch location to negotiating tough rents & terms, designing & outfitting the store, mobilizing a great sales staff, and driving sales! The panel is moderated by Jennifer Magee of Republic Spaces.
Join Sonja Rasula from Unique USA for a hands-on PR workout! Learn a simple set of rules so that you can gain great PR without spending a fortune. You'll learn how to decide which media placement is best for you, how to write a pitch, who the exact people are to send your pitches and more! Find out what works and what doesn't, and come away prepped to execute your own public relations. You'll craft a pitch and Sonja will edit every student's work, so you leave class with a ready-to-send pitch!
Join Allyson Van Houten & Julie Gora of Mailchimp for a look at how email can be a powerful tool you can use to support your online business. Learn about the benefits of using an email service provider, how email and social media work together and see real examples of great campaigns. The class will also have time for Q&A; and one-on-one newsletter critiques, so bring your your campaigns for some individual feedback.
Work with the folks from Studio Neat to prototype packaging for your product. There will be materials and some experts on hand to help steer you in the right direction as you work with lots of paper and xacto knives to come up with a packaging solution! It's very important that you bring a sample product to this lab.
Grab a drink and show us what amazing products you've created. If your product is retail ready and you want to sell in one of the coolest stores in NYC, register here to pitch to founder Rachel Shechtman. Everyone is welcome to come and have a drink but only 25 will be able to pitch their products.
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A special thanks to all of the people who have lent their time & talent to help make this event possible. The following people have been great supporters from the start: Lauren O'Neill, Tina Roth Eisenberg, Harley Finkelstein, Rachel Shechtman, Amol Sarva, Mike Fortress, and Sawyer Hollenshead.
Nearly impossible is run by Rusty Meadows. If you have any questions about the event, please email us at [email protected]. All information and imagery on this site is © Nearly Impossible 2013.