Co-Founder and Co-CEO of Harry's, Jeff Raider will discuss how the men's grooming brand has pushed vertical integration to disrupt and transform the shaving industry. He will also weigh in on several fundamental elements that have gone into building a brand, including customer experience, product quality, and direct marketing.
Drawing on experience gleaned over fifteen years at The Museum of Modern Art’s Design Store, Chay will talk about some surprising changes in how retailers find the best and newest designs and how key partnerships have a growing role in this process. She will also discuss a critical but silent factor in partnerships -- the importance of understanding different perceptions of time in different cultures.
Kyle will talk about how to develop a clear brand vision. Developing a unique and articulated vision for your brand is hard, but essential in order to cut through the noise and stand out. She will take everyone through the key components of a brand vision, providing examples, and then will show how she used these guidelines to develop the vision for her own brand, Kate Spade Saturday.
President and Co-founder of Rifle Paper Co., Nathan will discuss several simple concepts which have proven instrumental in transforming he and his wife's start-up into the fastest growing company in the stationery industry over the past five years. Nathan will provide insights into a few core principles which can help any brand better position itself for future growth.
Using her experiences building creative visions for influential brands like Martha Stewart and West Elm, Vanessa Holden will explain how to create and grow a compelling brand narrative. She will explain how a brand narrative can clearly communicate purpose, perspective, and personality. Finally, Vanessa will walk us through how that narrative is used to guide product decisions.
From online sales to PR, great photography provides the opportunity to elevate your business to the next level. As we all know, producing striking imagery is never easy. Creating beautiful work requires time, money, and vision. This panel asks industry experts for their tips & tricks for establishing a style, creating evergreen shots, and evolving your brand through eye-catching images. Whether you're more established or just starting out, we’ll find out what is really needed to get great product photographs.
Pop Up shops are cool – but they're a lot of work, expensive to put together, and often don't generate a ton of profit, if they do break even. As we've all noticed though, a lot of well-established brands still put them together. Why is that? Are they good marketing? Are there actual ways to make them lucrative? This panel will ask experts from retail brands why they chose Pop Up retail, the pros and cons, and if they think Pop Ups are still a worthy undertaking.
With so much of our interaction and sales happening online, it’s important to have a site with effective writing. While we can talk about what we do and why our products are exceptional, putting those ideas into friendly marketing copy can be a challenge. In this workshop, content strategist Nicole Fenton will explain how to communicate the value of your products while staying true to the spirit of your company. She’ll also address how to keep your writing honest as you craft product pages and tell your story on the web.
Every new product, big hire, and fancy office takes money to become a reality. When you are ready to take the plunge and grow your business, you’re faced with a number of options when it comes to finding the necessary resources. This workshop will introduce you to three of the most common ways to fund your growth - equity, debt, and crowd funding. Our experts will take you through each option, give advice on when each is most appropriate, and answer your questions about funding your company’s growth.
The Expert Lab is a portion of the conference where each attendee gets a 15 minute one-on-one session with an experienced professional. With areas of expertise including marketing, product development, manufacturing, logistics, collaborations, planning, and much more, our experts offer a level of advice that helps attendees solve real problems they are struggling with.